Keywords, keywords, keywords… this is the mantra of SEO. There are millions and millions of pages in the internet, and so if you want to be easily found, you need to make sure that your pages have the right keywords. It sounds simple enough – pick out some great keywords and go. Unfortunately, there’s more to it than that. The keywords might not be the keywords being searched, or there might be better ones out there. If you want to rise above the rest, you should know how to research the best keywords in your niche. How? Here are some quick tips:
Brainstorm Your Keywords
The first thing you have to figure out is the theme of your site, or the central concept that will run through it. Once you have a theme, you can start brainstorming for ideas. Write down what you would use as search term if you are trying to find information on your theme. Talk to friends and relatives and consider their perspective. How would they search for it? Pick the brains of your customer and other people in the industry. It’s a matter of throwing things and see what sticks.
Build a Keyword Subject Outline
After you build a list of keywords, create an outline using those keywords. Break it down from broad terms to more specific terms. Then match these keywords to your theme. When you feel like you have usable keywords, look for synonyms in a thesaurus and search engines. Google is always a good place to search.
Research Your Competitors Keywords
In any business, you need to keep in step with your competitors. See what keywords they are using in their content and the traffic that they are getting. Plug in the keywords in your outline and see what pops out. The top ten results are always worth mining for information. They probably know how to research the best keywords in your niche. Use their knowledge to your advantage.
Research Client Niche Keywords
Now that you know what your competitors are using, focus your attention to your targeted visitors. What keywords did they use to get to find your products or services? Sometimes, the language of the industry and that of your customers are different. For example, the industry of vehicles may refer to their product as automobile or auto while your clients call it a car. Find out what the common man is saying by going to internet forums or interest groups. Pay attention to the people who call your business. Those are the kind of questions that they are probably plugging into the search engines.
Look Out For Seasonal Keyword Trends
If your theme is seasonal (e.g. Christmas products). you also have to watch for their spikes and trends. Watch out for end of year reports like that Yahoo!’s Top Trend Results and study them. Note important trends and spikes in your keywords.
Best Keyword Tip
Remember as a brief summary, your keyword research should consider the the variety of keyword terms that users are searching. With shorter keywords, there will be huge competition. Shorter keywords are typically used by people that are simply browsing (e.g.”Bird Feeders”), or they are searching for a specific product of brand (e.g. “Amazon”). Therefore a better strategy if you’re looking to attract buyers and increased conversions from your marketplace, is to use longer search phrases or long-tail keywords, for example “buy quality peppermint tea online”. The key point to remember is that when a customer enters a highly specific keyword search phrase, they tend to be looking for exactly the product or service they are ready to buy.
Some Useful Free Tools For Keyword Research
You can attract more visitors if you know how to research the best keywords in your niche. Learning “how”, is the best investment you can make if you want your website to be a success.
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